Warpaint – “Warpaint”

Art rock outfit Warpaint have unveiled a music video for “Warpaint.” The eponymous song appears on the band’s debut full-length, ‘The Fool,’ which was released in October 2010 through Rough Trade Records.

Director Ted Newsome told NPR, “I have always wanted to shoot a video for Warpaint, so I was excited when they asked me to submit treatments. One of my ideas involved this elaborate story that led into a parallel world underwater. I sat down with the girls, and we immediately scrapped the whole first half of the video and brainstormed ideas. We came up with four points of entry to the magical water world, and each member of the band created her own character. We all agreed that the surface world would be void of color and unstable and underwater would be vibrant, dreamy and fluid. A few days later, we shot for three days straight, and the video was in the can.”

Newsome continued, “The dreamy water world was obviously the hardest part of the video, and there’s a behind-the-scenes video to prove it. Working with Warpaint was great, and the girls are intelligent and delightful. Stella is a real character, and I had a blast shooting her parking-attendant character. I have loads of footage I didn’t use of all four girls. I’ll make something else with it someday!”