The video for “No Good Before Noon,” a song from Into It. Over It.’s 2011 release ‘Proper,’ is a simple one. Directed by Jordan Welker, it features songwriter Evan Weiss singing and walking down Red River Street in Austin, TX outside of Stubb’s BBQ. That’s all. There is the occasional bystander asking for a lighter and a random game of rock-paper-scissors, but not once does Weiss break focus from the camera.