Devo have released an interactive music video for “What We Do.” The video allows the viewer to focus on whatever they like: the band, a ping pong game, a girl modeling some Devo shirts and shorts, an arm wrestling match, and much more. Navigate the video below using your mouse for the full effect.
“The user/viewer is the director in this video,” remarked Devo’s Gerald V. Casale in an interview with Mashable. “They decide what to see and when to see it in real time. They will be able to navigate and save a version of what they think others should see. It’s like having a vote in Devo’s creative process. It’s truly interactive.”
Devo’s latest effort, ‘Something for Everybody,’ is the band’s first new album in 20 years.