Gibson Guitar has just announced the launch of GuitarTown, a public arts project that will feature more than 25 10-foot tall fiberglass Gibson Les Paul model guitars strategically placed on the legendary Sunset Strip in West Hollywood beginning in August 2010. The over-sized Gibson guitar sculptures will be created by local and nationally acclaimed visual artists and placed along the 1.6-mile Sunset Strip in front of the boulevard’s landmarks and businesses, including the Whisky A Go-Go, The Roxy Theatre and Sunset Marquis.
“We are very excited about Gibson GuitarTown coming to The Sunset Strip in West Hollywood. GuitarTown is a perfect way for us to celebrate the creative heritage of The Sunset Strip. It allows us to celebrate art and our rock and roll roots,” noted West Hollywood Mayor John Heilman. “We look forward to welcoming Gibson GuitarTown to West Hollywood.”
The project will unite The Sunset Strip’s art, music and business communities and will later raise funds for numerous charitable organizations. GuitarTown Sunset Strip is set to open to the public in mid-August, prior to the third annual Sunset Strip Music Festival (August 26-28).